The world of blogging has become incredibly popular since its first appearance back in the early 90's. Everybody can have a blog these days, but that doesn't necessarily mean it will be a successful one. We must take in consideration everything from different ways of engaging with the public, posting relevant content, SEO and of course, some brand awareness via PR. So what is the strategic path to incorporate all of these things and reach the desired result of a profitable blog site? The lovely Claire McGowran from top wedding blog Bridal Musings spoke to us about being a blog editor and what does this actually entail. Claire is an Irish writer living in London. She is the editor of international wedding blog Bridal Musings that delivers helpful advice and beautiful inspiration to couples planning their weddings.
What is your role at Bridal Musings and what is the concept behind the brand?
I am the editor of Bridal Musings. We are a wedding blog that aims to give both brides and grooms helpful advice and gorgeous inspiration for planning their wedding.
How long have you been part of the Bridal Musings team and how did you get involved as an editor?
I had worked in lifestyle editorial for about five years , in magazines, newspapers and websites and a friend who worked in weddings told me about the editor role at Bridal Musings and it sounded like my perfect job.
What is your background? Have you always been passionate about the media industry?
I have a degree in journalism and had always wanted to work in some kind of editorial role. Originally, I liked news but once I left university I realized lifestyle was a lot more varied and fun and offered a lot of opportunities.
What does a typical day at work for you look like?
As a very small business, I work on all aspects of it. My mornings tend to get taken with the day’s content on the blog, then I spend the afternoon working on emails and advertising, with lots of social media littered throughout the day.
Being an editor of such a successful blog must get very busy. How do you prioritize your time?
For me, our editorial always takes priority over everything else. I’ll make sure we’ll get a blog post, several Instagram and Facebook updates and a bunch of pins on Pinterest done every single day.
What is the most effective way to build relationships within your field?
I think it’s a good idea to join Facebook groups for other professionals in your field and engage with them as much as possible on social media; this is especially important when you work from home. Attending events is a great way to connect too, but it can be difficult to decide which ones are worth time investing.
Bridal Musings has an amazing social media following and the engagement from the public is always great. How important would you say social media is for bloggers and how can they grow the engagement on their social media channels?
Social media is as important for bloggers as their blogs are. Whilst the rules of what works on social media are constantly changing, and it can be frustrating trying to keep up, it’s vital for growing your business, drawing in new readers, and connecting with your existing ones too.
What is the best part of your job?
Getting to write about style, décor, travel and love- every single day!
What are some challenges that come with it?
Working from home can be a little bit lonely sometimes, I do miss Friday afternoon vibes in an office and having a work Christmas Party. But I get to skip the London commute and work in my pj’s so really I can’t complain.
What advice do you have for those people who wish to pursue a career as an editor?
When it comes to working in online content and editorial, experience is just as (if not more important) than qualifications. Work on building your own social media and establishing your writing style, this is so important , particularly if you are looking to work in social media. Learning practical skills like Photoshop, video editing and SEO writing are so helpful too and will really stand out with employers.
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