Tell us about your business and what made you want to start a social media marketing company?
Inferno Media is a social media agency with offices in Bournemouth and London. We specialise solely in social media, meaning we can grow and develop multiple social profiles for a number of clients in various different industries. Our clients vary massively, ranging from the hospitality industry to the construction industry. We love working with even the most challenging of industries!
I wanted to start a social media agency because of the success I had with growing a following on a Twitter page of mine. When I was 17 I created a parody account on Twitter and grew the following to over 150,000 users. After this happened, I felt like I had some groundbreaking industry knowledge and heaps of passion that needed to be pursued… so I decided to start Inferno Media!
What were some of the most challenging aspects you found when you were starting out?
There are always going to be challenges when starting a company no matter how successful it is. I would say the biggest challenges for me have been coming up with the finances, finding the right clients and finding the right office space! (Your creative juices won’t flow in just any old place, right?)
What are some road blocks you encountered and how did you manage to overcome these?
As I said, I think one of the most challenging things to happen to Inferno Media as a business was finding an office space that was right. We outgrew our old office space quickly, and cramming team members into such a small space disrupted the creativity! So I went through the long process of finding another office, which was surprisingly stressful to do in a short space of time! But now here we are on Holdenhurst Road in Bournemouth and creativity is better than ever.
In 2015, you were awarded The Entrepreneur Star Award at the Rock Star Awards. Tell us more about that.
To this day I am still delighted to have won The Entrepreneur Star Award at The Rock Star Awards in 2015. The Rock Star Awards is an award ceremony held by Rock Recruitment which celebrates talented local entrepreneurs and companies. Winning the award was a really pivotal point in my career and made me realise that things were going in the right direction - all the hard work was paying off! It really raised my profile and was a springboard for future development.
At Inferno Media, you help businesses grow via social media. What are some of the key factors you have found businesses tend to lack when trying to manage their own social media platforms?
I tend to find that businesses have a lack of strong content and a lack of strategy. This is usually because, for most companies, social media is an afterthought. Staff members from that company will post on social channels when they have a spare minute, meaning posts can seem infrequent and therefore disjointed. This is where we come in and build a strong, continuous strategy for our clients.
What are some of the most important social media strategies SME's should focus on?
One of the biggest and most important strategies for SME’s, particularly social media SME’s, is to focus on getting the right message to right person at right time. You could have a message that is spot on in terms of promoting a product or service, but if you aren’t targeting it to the right people at the right time then the message is pointless! I also think that building relationships with existing and new customers on a personal basis is crucial - always treat the customer with the utmost respect and importance.
How can business owners get more sales from being active on social media?
Businesses can generate more sales from social media if they actively seek to connect people to their page, ensuring the user knows their products and services exist. From there it’s best to send traffic to the business’ website in order to spark interest in the brand. One of the best ways to do this is through Facebook’s advanced targeting options.
In your opinion, what is the most effective social media channel for bringing success to a business and why?
I would definitely say Facebook. The powers of Facebook are incredible really; Facebook knows if you are married, Facebook knows if you are working as a labourer, Facebook knows if you are about to have a baby. We have the ability to then utilise this information from a commercial standpoint, for example, we can target baby accessories to women that Facebook tells us are pregnant.
Social media is a highly competitive medium. How can businesses stand out on the platform from their competitors?
Simply being different. It’s all about creating highly engaging, relatable content that users will want to see and haven’t seen before. Businesses shouldn’t be scared to push the boundaries on social media… do things that other companies in the same industry haven’t yet thought of!
Facebook advertising has been known to bring revenue success to many businesses. What is the secret to mastering this?
There are a few things that I think are important to master if you want to have real success with Facebook advertising. For example, nailing the call to action message and purpose is crucial. It is also important that you are using the correct custom audiences and targeting options, as this is very easy to get wrong. I would also suggest doing in-depth A/B testing on adverts in order to see what works and what doesn’t.